SMO Course in Coimbatore

 It is a online marketing designed to promote your product, service or company through various social channels. Which includes youtube, facebook, twitter, linkedin and much more.

Why do SMO?

  • It increases traffic
  • It improves website’s visibility as large number of people use social media networks.
  • Since social media is used of more number of people, it is easy to communicate to people for support, review, feedback, complaints through social media pages like twitter, facebook, etc.
  • You can easily target the audience according to your business needs.
  • Customers will get quick response through social media platform, hence customer satisfaction also will be met, also there will be close contact with the direct customer.

Why SMO in Stepping into Digital:

  • With additional to the course, you will have real time industry projects.
  • The course has advanced syllabus
  • Affordable Course Fees
  • You can choose either online or offline classes
  • Flexible timings

Modules of SMO:

  • SMO Introduction
  • Facebook Optimization
  • Instagram Optimization
  • Twitter Optimization
  • Linkedin Optimization
  • Youtube Optimization

SMO Introduction:

  • Introduction to Social Media
  • Advantages Over Online Marketing
  • Social Media Strategy
  • Network Optimization
  • Brand Management Strategies
  • Network Profile Creation
  • Social Media Key Concepts

Facebook Optimization:

  • Latest trends
  • Difference between Profiles, Places, Groups, and Pages
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Facebook Connect (Like, Share, Comment)
  • Facebook Pages (Creating, Managing, Retention)
  • Pages (Dos and Don’ts)
  • Facebook Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Facebook Places and check-ins
  • Advantages and challenges

Instagram Optimization:

  • Latest trends
  • Difference between Profiles, Places, Groups, and Pages
  • Social media and communications strategy
  • Open Graph
  • Frictionless sharing
  • Instagram Connect (Like, Share, Comment)
  • Instagram Pages (Creating, Managing, Retention)
  • Pages (Dos and Don’ts)
  • Instagram Apps
  • Measuring and Monitoring
  • Sponsored Stories
  • Instagram Places and check-ins
  • Advantages and challenges

 

Twitter Optimization:

  • Introduction to Microblogging and Twitter
  • Twitter Demographics
  • Use for reputation, promotion, sales, conversing.
  • Who to follow
  • Tweeting
  • Tracking Code
  • Ghostwriters and the importance of disclosure
  • Twitter Lists
  • Twitter Account Promotion
  • Searching tweets and users
  • Measuring Influence
  • Tools

 

Linkedin Optimization:

  • Introduction to LinkedIn
  • Creating the right profile and settings
  • Increasing reach and visibility
  • LinkedIn Groups
  • Answers, events, messaging, and testimonials
  • Company Pages

Youtube Optimization:

  • Online video – content is king
  • Viral films and brand
  • Defining your goals, metrics, and budgets
  • Social sharing, comments, and reviews
  • Getting an audience
  • Creating and managing an account
  • Using Ads inside Videos
  • Promoting YouTube Videos

SMO Course Fees:

The fees for pursuing SEO course will be Rs. 8000/-

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