SEO Course in Coimbatore

 Why SEO?

• SEO helps your business reach more customers organically by ranking better. 
• It increases traffic to your website
• It reduces the cost of doing business you can reach your target customers even when you are out of office.
• It promotes your business presence.
• If your page is SEO optimized, visitors will be increased to your website via the search engines.
• You will know how to outrank your competitors.
• Helps to avoid blackhat SEO and can implement whitehat SEO
• You can get backlinks from high domain authority webpages of your relevant industries which will help you to rank your website on top in google search.

Why SEO in Stepping into Digital

• With additional to the course, you will have real time industry projects.
• The course has advanced syllabus
• Affordable Course Fees
• We offer both online and offline class.
• Flexible Timings

Modules in SEO

• Digital Marketing Basics
• Keyword Research and Analysis
• Search Engine Optimization (SEO)
• SEO Analysis
• On-Page Optimization
• Off-Page Optimization
• Creating a New Website/Blog
• Email Marketing
• Mobile Marketing

Digital Marketing Basics:

• Overview & Account Setup in Google Ads
• Billing Methods
• Old Version vs. New version of Google Ads
• Google Ads Interface Tour
• Basic Google Adwords Terminology
• Recent updates in Google Ads
• Google Ads Account Structure
• Account Limits
• Ad Groups and Keyword Setup

Keyword Research and Analysis:

• Market Research
• Keyword Research and Analysis
• Types of Keywords
• Tools used for Keyword Research
• Analytic tools for Keyword Research
• Localized Keyword Research
• Competitor Website Analysis
• Choosing Right Keywords to the Business

Search Engine Optimization:

• Introduction about Search Engine Optimization
• How does Search Engine Work?
• SEO Fundamentals & Concepts
• Understanding the Search Engine Result Page (SERP)
• Google Algorithm Processing

SEO Analysis:

• Google Panda, Penguin, Humming Bird Algorithm
• Recover Website from Google Penalty
• Webmaster Website Analysis Tools
• How to include a website in Analytic Tool
• Web URL Parameters
• Keyword Search Queries
• Remove URLs from the index
• Competitor Website Analysis and Backlinks Building Strategy
• SEO Tools
• Backlinks Tracking, Monitoring and Reporting

On-Page Optimization:

• How to Select Domain?
• How to Select Hosting
• Meta Data Optimization
• URL File Name Optimization
• Internal Linking
• External Linking
• 301 Redirection
• 404 Error Pages
• Canonical URL Implementation
• Header Tags Optimization
• Anchor Links Optimization
• Website Footer Optimization
• Image Optimization
• Optimize SEO Content
• Check for Plagiarism Content
• Landing Page Optimization
• No-Follow and Do-Follow
• Indexing and Caching
• Creating XML Sitemap
• Creating Robot.txt
• Free/Paid SEO Tools and Online Software

Off-Page Optimization:

• Link Building Tips & Techniques
• Concept of SEO Techniques
• Alexa Rank, Domain
• Page and Domain Authority, Backlinks
• Do’s & Don’ts in Link Building
• Link Acquisition Techniques
• Directory Submission
• Social Bookmarking Submission
• Search Engine Submission
• Web 2.0 Submission
• Article Submission
• Press Release Submission
• Forum Submission
• PPT Submission
• PDF Submission
• Classified Submission
• Business Listing
• Blog Commenting

Creating a New Website/Blog

    Creating a simple website or blog for your business

Email Marketing

    Using Bulk email services to boost your business products or services

Mobile Marketing

    Boost your business products/services by mobile marketing tools

SEO Course Fees

The fees for pursuing SEO course will be Rs. 5000/-

SEO Job Opportunities:

The scope of SEO is very broad and has a bright future. Almost every small or big business having a website is aiming to reach top in google. Thus there is a huge demand for SEO experts.

Tools in SEO

• Google Search Console
• Google Keyword Everywhere
• Google Keyword Planner
• Google Mobile Friendly Test
• Ubersuggest
• MOZ