SEM Course in Coimbatore

 SEM Marketing

It is a online marketing strategy that involves to increase the visibility of a website in SERPs. It generally refers to paid search or pay per click

Why SEM?

• It generates highly qualified traffic for your website
• It gives visibility to your website
• It results higher conversions
• It gives measurable results
• It helps to grow your business in online

Why SEM in Stepping into Digital:

• With additional to the course, you will have real time industry projects.
• The course has advanced syllabus
• Affordable Course Fees
• You can choose either online or offline classes
• Flexible timings

Modules of SEM:

• Introduction to Google Ads
• What is an Ads Group
• Types of Google Ads
• Search Ads Campaign
• Display Ads Campaign
• Video Ads Campaign
• Mobile App Ads Campaign
• Shopping Campaign

Introduction to Google Ads

• Overview of Google Ads
• Account Setup in Google Ads
• Billing Methods overview
• Old Version vs. New version of Google Ads
• Google Ads Interface Tour
• Basic Google AdWords Terminology
• Recent updates in Google Ads
• Google Ads Account structure
• Account Limits
• Ad Groups and Keywords Setup

What is an Ads Group

• How to set up Ad Groups in Google Ads
• Keyword Research for Ad Group
• Keyword Match Types Overview
• Broad Match Keyword Type
• Broad Match Modifier Keyword Type
• Phrase Match Keyword Type
• Exact Match Keyword Type
• Negative Match Keyword Type
• Google Ads Keyword Planner Tool
• How to Campaign Setup

Types of Google Ads

• Search, Display, Video, Shopping, Mobile App
• Location settings and Advanced Target Location settings
• Language, Networks and Devices Settings
• Different Type of Bidding Strategies
• How to do Budget Settings
• Ad Schedule: Start date, end date, ad scheduling
• Ad delivery and Ad Rotation

Search Ads Campaign

• What is Google Search Ads
• Objectives of Search Campaign
• Search Ads Bidding Strategies
• Budget Settings in Search Ads
• Audience Targeting Methods in Search Ads
• Demographic Targeting in Search Ads
• How to do select proper Keywords
• Types of Ad Formats in Search Ads
• Conversion Tracking

Display Ads Campaign

• What is Google Display Ads
• Objectives of Display Campaign
• Display Ads Bidding Strategies
• Budget Settings in Display Ads
• Audience Targeting Methods in Display Ads
• Demographic Targeting in Display Ads
• Content-based Targeting
• Automated Targeting
• Types of Ad Formats in Display Ads
• Creating Custom Ads
• Conversion Tracking

Video Ads Campaign

• Importance of Video Ads Campaign
• Setting a video Campaign
• Youtube Video Promoting methods
• Different Bidding types in Video Ads
• Type of youtube ads
• Reporting and analysis
• Conversion Tracking

 Mobile App Ads Campaign

• What is Google Mobile App Ads
• Objectives of Mobile App Ads
• Mobile App Ads Bidding Strategies
• Budget Settings in Mobile App Ads
• Audience Targeting Methods in Mobile App Ads
• Demographic Targeting in Mobile App Ads
• How to Upload Mobile App on Google Play Store
• How to Increase Mobile App Download
• Conversion Tracking

Shopping Campaign

• What is Shopping Ads
• Objectives of Shopping Ads
• Shopping Ads Campaign Setup
• Google Merchant Centre Overview
• How to Create Product groups
• Different types of Ad Formats
• Reporting and analysis

SEM Course Fees:

The fees for pursuing SEM course will be Rs. 5000/-

SEM Job Opportunities:

The scope of SEM is very broad and has a bright future. Almost every small or big business having a website is aiming to reach top in google. Thus there is a huge demand for SEM experts.

Tools in SEM:

• Google Ads
• Google Keyword Planner
• Google Merchant Center
• Google Mobile Friendly Test
• Google Pagespeed